Let's face it. We live in an online world. Everything we touch is now connected in some way or another to the Internet. From phones to TV's and now cars, the Internet is intricately woven in the fabric of our culture. Businesses need to embrace the power of search if they want to have any success online. Search marketing is more than just paid advertising. At its core, search marketing is about increasing a website's online visibility. This means that it also includes content marketing, SEO or search engine optimization and social media marketing. By combining all of your Internet marketing efforts together, you will maximize your reach and improve your ROI.
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The very fact that Google is not only a search engine, but also a verb in the Oxford Dictionary should say something about our culture. Whenever we have a problem or question a majority of us will pull out our smart phone and "Google It." Businesses need to take note and understand that if they want to grow, search marketing must be a part of their business plan. But don't just take this my word for it, the facts are pretty mind blowing on their own.
As you can see in this presentation, mobile is increasingly gaining ground on all other device platforms. As more and more searchers move towards the convenience of a smart phone when it comes to searching for products and services, businesses need to be ready to deliver content that is mobile friendly.
Search eninges are also not just looking for quailty anymore but now want to see quantity as well. Now is the time to get your search strategy together and strike while the iron is hot.
When it comes to search marketing, everything is tied to your website. In order to drive and convert prospects, you need a site that will encourage them to engage. Your website is a living and breathing part of your overall marketing strategy. When done correctly, your website can run like a 24 hour search marketing and sales machine. Learn the basics and put your site to work for you!
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