Avatar photoHaley Zimmerman

  • Digital Marketing for B2B Companies

    Digital Marketing for B2B Companies

    Growing up in the 90s, marketing was completely different. Businesses then utilized broadcast and print as the most valuable channels to attract their target audience to their brand. In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements.

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  • 10 Digital Marketing Strategies for Higher Education

    10 Digital Marketing Strategies for Higher Education

    Higher education is experiencing a digital revolution. The era of glossy college catalogs and mass-produced mailouts is nearing the end of its effectiveness. Today’s prospective students are digital natives, requiring colleges to take a new approach to long-established marketing strategies. Now armed with the power of online research, potential students are taking a deep dive…

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  • How To Learn SEO

    How To Learn SEO

    Google’s ever-changing search algorithm makes SEO challenging, especially for beginners. While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. This guide will explore the fundamental aspects of SEO and provide valuable resources to enhance your skills.

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