Avatar photoBeth Walker

  • What Is a SWOT Analysis in Marketing (With Examples)

    What Is a SWOT Analysis in Marketing (With Examples)

    Knowing where to start when developing your company’s digital marketing strategic plan can be daunting. Implementing a SWOT analysis for Strengths, Weaknesses, Opportunities, and Threats will provide a clear roadmap and help focus your initiatives. Utilizing a SWOT is an efficient method for developing a comprehensive marketing strategy or planning individual campaigns. Understanding SWOT analysis…

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  • How to Run a Content Audit

    How to Run a Content Audit

    A content audit is a content marketing strategy that can help businesses align KPIs and content. It involves assessing the messaging and tone of website content to ensure consistency with brand identity. By identifying gaps and new opportunities, a content audit can create a roadmap for creating relevant content that drives traffic and generates leads.…

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  • What Is the Best Website Platform for Your Business?

    What Is the Best Website Platform for Your Business?

    Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. However, some key differences set them apart. Learn more about what to look for when choosing the best website platform for your business below. What Is a Website Builder? Website…

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