"Big Data, Data Visualization, Machine Learning, Artificial Intelligence." What do all of these buzz words have to do with success in modern business? EVERYTHING.
It’s true in any aspect of life, and nowhere more so than in business. Companies that have access to critical information and the ability to analyze, understand, and act upon it will always have an edge over the competition.
You can have all the fancy tools and the biggest budget in the world, but no marketing effort will ever be successful if it’s not based on good information. That’s why we provide you with detailed, actionable business intelligence to help you understand what’s happening in the market, and systems and tools that aid in your strategic planning and marketing decisions.
Business intelligence or (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions. Our BI services are designed to take the mystery out of your data and help you put it into action.
Before installing scripts and tracking your efforts, you first need to define your objectives. Your growth goals are what will help dictate the solution that is right for you. Every business is different and so are its needs. That is why we put so much emphasis on this phase of analytics consulting.Developing Core Hypotheses
Whether you are just starting out, or have been tracking your efforts for a while, taking a scientific approach to your research is always a good move. Our team gets to know your company, your customers, and the products and services you produce and helps create data-driven hypotheses that you can test in real-time.Defining Your Data Sources
We live in a data-driven world. Everything is being tracked, but not every piece of that data is helpful. By defining your data sources, we help you stay laser focused on your core KPI's and help you compile the data you need to explore, uncover trends and test your hypotheses.Exploring the Data
Whether you need help setting up and customizing your Google Analytics accounts to help your team uncover deeper insights or are in the need for customized data visualization, we've got you covered. We have extensive knowledge of Google Analytics, Tag Manager, and Google Optimize as well as visualization tools like Tableau, Google Data Studio, Excel and more. At the end of the day, our goal is to help you truly understand your analytics.Building Customized Solutions
Out of the thousands of possible solutions, we sift through your needs as a business and help create a strategy that makes sense for you. Data analysis and analytics are only useful if they are put into action.
Having the right insights at the right time can be the difference between a successful marketing strategy and one that fails.
Are you currently using Google Analytics but aren't sure what any of it means? The truth is, most people who use Google Analytics aren't getting the full benefits from the tool. In the age of Big Data, now is the time for you and your organization to uncover the knowledge hidden in all of your data.
Our analytics solutions are designed to help you get the most out of your data.
As Google Analytics certified professionals, we understand how to track, analyze and visualize your data. But that's just the beginning. Our team can build a customized marketing BI solution for you utilizing the power of Google Cloud.
Imagine being able to track, analyze and optimize your marketing campaigns based on data from real users! Success using big data analytics takes more than just installing a tracking script.
Our team can help in the following areas.
By studying you analytics we gain an intimate understanding of customer behaviors and performance metrics, and stay on top of new trends and changes in the industry. All this information is compiled and analyzed to support competent, effective, data-driven marketing for your business that produces real results.