Topic: Paid Search

Keeping Your Google Ads Fresh
After building a Google Ads campaign your work is not over. Knowing how to update your ad copy is the key to success. Here’s how to do Google Ads updates.

Should I Advertise on Bing?
Do you like Google Ads but wish that you could spend less and get better results? Bing and Microsoft’s Ad platform is the solution you are looking for.

Is Search Engine Marketing Right for Your Local Business?
Did you know that a local business can have a top-ranking Google Business Profile and a website that hovers on page three for organic search? This may lead some to…

The Power of Using SEO and SEM Together
SEO and SEM are two highly effective strategies that help business owners reach their target audiences on search engines like Google. While the two marketing channels can bring quite a…

Paid Search Marketing 101: How to Set Up a Google Ads Campaign
I want to write about Mardi Gras but they told me to write about PPC. So enjoy this PPC tutorial with some Mardi Gras elements. It’s a fun way to…

Differentiating SEO vs. SEM
SEM and SEO are digital marketing strategies that align to accomplish the same goals but consist of different execution. Learn more about SEM and SEO.